What ‘get the app’ means for Big Data and for Artificial Intelligence

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From AIIA:

New research undertaken at Imperial College University hints not only at the possibilities for Machine Learning to improve predictions about customer behavior, but at the huge benefit companies gain by luring their customer base away from the web and into bespoke apps.

https://www.aiia.net/artificial-intelligence/articles/what-get-the-app-means-for-big-data-and-for

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