15-second ads coming to Amazon’s Alexa


From Ars Technica:

Where there’s a media platform popular with consumers, advertisers are never far behind. Case in point, Amazon’s digital assistant, Alexa, which has made its way into everything from smartphones to fridges since launching inside a wireless speaker back in 2014. VoiceLabs, a chunderifically self-described “Voice Experience Analytics” company, is hoping to cash-in on Amazon’s success by inserting “6-15 seconds long” advertisements “at the start and end of conversations.” This, the company hopes, “can naturally lead a consumer into an experience,” which is a polite way of saying “we will make you buy all the things.


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